Selling American History Like Selling Ice to Inuits?
As a American history major in college and someone who loves the topic (and has written articles for scholarly journals on aspects of American history), these are about as sad of words as I think I’ve ever read on the unpopularity of the topic.
- “There is no market for American history,” said Scott Masterson, a senior V.P. at Forbes Inc. and president of its American Heritage unit.
The quote is in the May 21, 2007 print edition of Mediaweek about Forbes’ suspension of publishing its once proud bi-monthly, American Heritage.
A country of 250 million can’t support a six-times a year, high quality magazine on its own history?
No wonder no one seems to learn the painful lessons our nation seems to go through on a generational basis.
God help us all if our own American history and culture doesn’t interest us.

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